Saturday, October 27, 2007

How Not to Conduct a Press Conference

When I first saw this on Digg.com, I thought it had to be a joke.

FEMA Apologizes for Fake News Conference on Fires

Not only did a government agency call a news conference 15 minutes before it was to be held, but they planted their own employees as "reporters" and then had them lob softball questions at Harvey Johnson, FEMA's deputy adminstrator.

. . . . But with no reporters on hand and an agency video camera providing a feed carried live by some television networks, FEMA press employees posed the questions for Johnson that included: "Are you happy with FEMA's response so far?"

According to Friday's Post account, which Walker confirmed, Johnson replied that he was "very happy with FEMA's response so far." . . . .

And here's another take from Al Kamen of The Washington Post:

FEMA Meets the Press, Which Happens to Be . . . FEMA

". . . . Johnson stood behind a lectern and began with an overview before saying he would take a few questions. The first questions were about the "commodities" being shipped to Southern California and how officials are dealing with people who refuse to evacuate. He responded eloquently.

He was apparently quite familiar with the reporters -- in one case, he appears to say "Mike" and points to a reporter -- and was asked an oddly in-house question about "what it means to have an emergency declaration as opposed to a major disaster declaration" signed by the president. He once again explained smoothly.

FEMA press secretary Aaron Walker interrupted at one point to caution he'd allow just "two more questions." Later, he called for a "last question.". . . ."

Saturday, October 20, 2007

What Can Google Do For Your Business?

On the heels of surpassing the $200 billion mark in market value (which by the way is more than the combined value of News Corp, Disney, Viacom and CBS), Google amassed nearly 4 billion search queries in September, according to the latest report from Nielsen Online.

That's 54 percent of all online queries conducted at the top U.S. search providers. Yahoo! Search is second with 1.4 million (19.5 percent).

So, as Google's influence continues to expand, here are a few practical tips to help your business tap into the wealth of services offered by the search giant:

  • Create custom Google Maps of your headquarters to post online, and send in emails.
  • Submit your Website to be indexed by Googlebot.
To find even more uses for Google in your business, check out the Google Business Solutions site.

Affordable Online Press Release Distribution Services

Traditional PR that only targets mainstream media is a thing of the past. You now have to consider how to increase the reach and impact of your news by publishing to online distribution sites, such as PRzoom.com, PRWeb.com and PR.com.

These sites optimize the effectiveness of your press releases by distributing them to search engines and news sites, which generate links and traffic to your Website.

Getting Started

Major wire services, such as PRNewswire.com and BusinessWire.com offer online distribution as part of their packages, but there are also more affordable, and sometimes free, services available.

From the endless resources of Mashable.com, comes the "20+ Free Press Release Distribution Sites."