What I Learned: Pour Your Heart Into It

PR 20/20 started out in February 2004 as a vision to evolve the PR industry. That vision, which 21 months later manifested into an upstart PR and marketing firm, was fueled by remarkable books that told inspirational stories of vision, passion and innovation.

“What I Learned” is a series of blog postings about the books and experiences that continue to shape our agency, and our vision. My hope is that these insights will inspire others to pursue their dreams.

Some men see things as they are and say “Why?” I dream things that never were, and say “Why not?” - George Bernard Shaw

Pour Your Heart Into It by Starbuck’s Chairman Howard Schultz

For this installment of What I Learned, I’ve included a selection of my favorite quotes from Pour Your Heart Into It. It’s a classic story about an entrepreneur with a vision, and the passion to make it a reality:

• “A company can grow big without losing the passion and personality that built it, but only if it’s driven not by profits but by values and people.”

• “If it captures your imagination, it will captivate others.”

• “Vision is what they call it when others can’t see what you see.”

• “Naysayers never built a great enterprise.” - Henry Wadsworth Longfellow

• “When you see the opportunity of a lifetime, move quickly.”

• “Don’t be threatened by people smarter than you.”

• “Everything matters.”

• “Strong brands create a powerful, personal connection.”