A PR Blog is Born

I’ve been considering joining the blogosphere for some time now, but it wasn’t until attending the T3 PR Conference in New York last week that I felt compelled to take action, and contribute to the social media phenomenon that is revolutionizing the PR industry, the business world and society.

So, here goes . . .

While not considered a profession until the early 1900s, thanks to the work of Ivy Lee and Edward Bernays, public relations has been widely practiced since the dawn of civilization.

Rulers, governments, religious institutions and businesses throughout history have recognized the power of informing and influencing their publics as a means to garner understanding and support.

As Bernays, PR pioneer and author, wrote, “The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people.”

The principles remain the same today. Our job is to effectively communicate and build relationships.

However, the rise of the Internet and social media has changed the rules, and the time has come for a mass-market revolution that makes PR (and marketing) simple, affordable and effective for businesses of all sizes.

The PR industry needs vision and innovation for the profession to continue advancing and gaining the respect (and budgets) it deserves as an integral part of every organization. It needs professionals who understand its history and its power to contribute to the advancement of business and society.

PR 20/20 Insights is a collaborative community to share, learn and grow our businesses together through collective intelligence and peer production. Let’s throw away traditional solutions and conventional wisdom. Let’s Look Beyond.

Stay tuned for consistent updates on the trends, news and technologies affecting us all.