Logo Design Trends

Logo design can be both invigorating and infuriating for clients and agencies. Logos have the power to stir debate, create emotional connections and increase brand value. However, by its very nature, logo design is a subjective process.

While graphic designers take great pride in their ability to interpret and capture the essence of an organization through colors, fonts, icons and effects; clients, consumers, family and friends all have their opinions too. Sometimes designers are spot-on in their interpretation, and other times clients have something else in mind.

But, in the end, logos are the visual representation of a brand and an essential component of every organization.

Check out the LogoLounge.com 2007 logo design trends report for some excellent insight on what's hot in logo design, including: dos helix, rubber bands, radiance, eco smart, lit, pseudo crest, urban vinyl, hubs, descending dots, flora, half, overlap, 3D, opticaLine and ribbons.