Despite the explosion of social media, many marketers still appear reluctant to invest significant resources in blogs, wikis, forums, social networking, podcasts and virtual reality worlds.
According to Coremetrics, "More than three-quarters of US marketing professionals surveyed think that social media marketing—also known as Web 2.0—can give them a competitive edge."
"Marketers are aware of the impact that social media marketing can have on their overall program but view it as uncharted territory, not worthy of their budget," said John Squire, senior vice president of product strategy at Coremetrics.
While many organizations sit on the sidelines waiting for social media best practices to emerge, the innovators and visionaries are venturing into the world of Web 2.0.
It's not too late to integrate a social media budget into your 2008 marketing plan, and here are some ideas on how to get started:
- Build Wikipedia pages for your company and top executives.
- Join LinkedIn.
- Launch a corporate blog.
- Monitor industry news, trends, blogs and forums through RSS feeds.
- Read and comment on industry blogs and forums.
- Find out how wikis can make your organization more efficient and productive.
- Tap into the power of viral videos.
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